Food & Expo 2010
Cooked Sausages

2011 Reports & Stories from The Big Kitchen

Publication: Eat Out / Focus of the Far East

Jonathan Ashmore, commercial director at The Big Kitchen, makes the point that eastern cuisine is ideally suited to the social atmosphere of pubs and casual dining restaurants, and products such as satays work as light bites, starters and sharing dishes.

“The fact is, customer dining habits are changing and we’re getting more adventurous,” he says.

“Travel and the emergence in supermarkets have resulted in great success for casual dining brands such as Wagamama and Yo Sushi. This means that established pubs and restaurants should be considering how an Asian influence could be introduced into their menus or risk missing out.”

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